{"id":245,"date":"2025-02-21T00:23:10","date_gmt":"2025-02-20T20:23:10","guid":{"rendered":"https:\/\/frame-ads.az\/?p=245"},"modified":"2025-02-21T00:23:10","modified_gmt":"2025-02-20T20:23:10","slug":"loqonun-tarixi","status":"publish","type":"post","link":"https:\/\/frame-ads.az\/?p=245","title":{"rendered":"Loqonun Tarixi"},"content":{"rendered":"\n<p>Loqo, bir markan\u0131n, t\u0259\u015fkilat\u0131n v\u0259 ya f\u0259rdi \u015f\u0259xsin <strong>vizual identifikasiyas\u0131<\/strong> \u00fc\u00e7\u00fcn istifad\u0259 olunan x\u00fcsusi simvol v\u0259 ya qrafik elementdir. Loqolar\u0131n tarixi q\u0259dim d\u00f6vrl\u0259r\u0259 q\u0259d\u0259r gedib \u00e7\u0131x\u0131r v\u0259 zamanla inki\u015faf ed\u0259r\u0259k m\u00fcasir brendinqin ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrilib.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Q\u0259dim D\u00f6vrl\u0259r (e.\u0259. 3000 \u2013 e.\u0259. 500)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q\u0259dim Misir v\u0259 Mesopotamiya:<\/strong> Ticar\u0259t\u00e7il\u0259r v\u0259 s\u0259n\u0259tkarlar m\u0259hsullar\u0131n\u0131 f\u0259rql\u0259ndirm\u0259k \u00fc\u00e7\u00fcn x\u00fcsusi simvollar v\u0259 m\u00f6h\u00fcrl\u0259rd\u0259n istifad\u0259 edirdil\u0259r.<\/li>\n\n\n\n<li><strong>Roma v\u0259 Yunan M\u0259d\u0259niyy\u0259ti:<\/strong> Sikk\u0259l\u0259rin \u00fcz\u0259rind\u0259 h\u00f6kmdarlar\u0131n v\u0259 \u015f\u0259h\u0259rl\u0259rin simvollar\u0131 yer al\u0131rd\u0131 ki, bu da ilk loqo n\u00fcmun\u0259l\u0259rind\u0259n biri say\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Orta \u018fsrl\u0259r (5-15-ci \u0259srl\u0259r)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ail\u0259l\u0259r v\u0259 \u015eahzad\u0259 Ni\u015fanlar\u0131:<\/strong> O d\u00f6vrd\u0259 zad\u0259gan ail\u0259l\u0259ri v\u0259 krallar <strong>gerb v\u0259 ni\u015fanlardan<\/strong> istifad\u0259 edirdil\u0259r. Bu, bug\u00fcnk\u00fc korporativ loqolar\u0131n erk\u0259n formas\u0131 hesab edil\u0259 bil\u0259r.<\/li>\n\n\n\n<li><strong>Gildiya v\u0259 D\u00fckkan Ni\u015fanlar\u0131:<\/strong> Orta \u0259srl\u0259rd\u0259 s\u0259n\u0259tkarlar v\u0259 tacirl\u0259r \u00f6z d\u00fckanlar\u0131n\u0131 f\u0259rql\u0259ndirm\u0259k \u00fc\u00e7\u00fcn x\u00fcsusi i\u015far\u0259l\u0259r v\u0259 simvollar haz\u0131rlay\u0131rd\u0131lar.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. S\u0259naye \u0130nqilab\u0131 v\u0259 Brendl\u0259\u015fm\u0259nin Ba\u015flan\u011f\u0131c\u0131 (18-19-cu \u0259srl\u0259r)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130lk r\u0259smi loqolar fabrikl\u0259r v\u0259 \u015firk\u0259tl\u0259r \u00fc\u00e7\u00fcn yarad\u0131ld\u0131.<\/strong> \u00c7\u00fcnki s\u0259naye inqilab\u0131 il\u0259 birlikd\u0259 ticar\u0259t v\u0259 m\u0259hsul istehsal\u0131 geni\u015fl\u0259nmi\u015fdi.<\/li>\n\n\n\n<li><strong>\u015e\u00fc\u015f\u0259 v\u0259 qabla\u015fd\u0131rmalarda markalama ba\u015flad\u0131ld\u0131.<\/strong> \u015eirk\u0259tl\u0259r m\u0259hsullar\u0131n\u0131 dig\u0259r r\u0259qibl\u0259rd\u0259n ay\u0131rmaq \u00fc\u00e7\u00fcn x\u00fcsusi loqolar v\u0259 ni\u015fanlardan istifad\u0259 edirdi.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. M\u00fcasir Loqo Dizayn\u0131n\u0131n Formala\u015fmas\u0131 (20-ci \u0259sr)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1900-1950:<\/strong> Minimalist v\u0259 sad\u0259 loqolar \u00f6n plana \u00e7\u0131xd\u0131. Coca-Cola, Ford v\u0259 Mercedes kimi markalar tan\u0131nan loqolar yaratd\u0131.<\/li>\n\n\n\n<li><strong>1950-1980:<\/strong> Qrafik dizayn\u0131n inki\u015faf\u0131 il\u0259 loqolar daha m\u00fcasir v\u0259 abstrakt formada haz\u0131rlanma\u011fa ba\u015flad\u0131.<\/li>\n\n\n\n<li><strong>1980-2000:<\/strong> R\u0259q\u0259msal texnologiyalar\u0131n inki\u015faf\u0131 il\u0259 <strong>r\u0259ngli v\u0259 dinamik loqolar<\/strong> populyarla\u015fd\u0131.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. 21-ci \u018fsr \u2013 Minimalizm v\u0259 R\u0259q\u0259msal Brendl\u0259\u015fm\u0259<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Loqolar daha sad\u0259 v\u0259 minimalistik oldu.<\/strong> Apple, Google v\u0259 Nike kimi markalar bunu n\u00fcmun\u0259 g\u00f6st\u0259rdi.<\/li>\n\n\n\n<li><strong>Adaptiv loqolar ortaya \u00e7\u0131xd\u0131.<\/strong> Brendl\u0259r loqolar\u0131n\u0131 mobil v\u0259 r\u0259q\u0259msal platformalar \u00fc\u00e7\u00fcn uy\u011funla\u015fd\u0131rma\u011fa ba\u015flad\u0131lar.<\/li>\n\n\n\n<li><strong>Animasiya v\u0259 interaktiv loqolar inki\u015faf etdi.<\/strong> R\u0259q\u0259msal d\u00fcnyada loqolar statik deyil, h\u0259r\u0259k\u0259tli v\u0259 d\u0259yi\u015f\u0259n dizaynlarla t\u0259qdim olunma\u011fa ba\u015flad\u0131.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Loqo, bir markan\u0131n, t\u0259\u015fkilat\u0131n v\u0259 ya f\u0259rdi \u015f\u0259xsin vizual identifikasiyas\u0131 \u00fc\u00e7\u00fcn istifad\u0259 olunan x\u00fcsusi simvol v\u0259 ya qrafik elementdir. Loqolar\u0131n tarixi q\u0259dim d\u00f6vrl\u0259r\u0259 q\u0259d\u0259r gedib \u00e7\u0131x\u0131r v\u0259 zamanla inki\u015faf ed\u0259r\u0259k m\u00fcasir brendinqin ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrilib. 1. Q\u0259dim D\u00f6vrl\u0259r (e.\u0259. 3000 \u2013 e.\u0259. 500) 2. Orta \u018fsrl\u0259r (5-15-ci \u0259srl\u0259r) 3. S\u0259naye \u0130nqilab\u0131 v\u0259 Brendl\u0259\u015fm\u0259nin Ba\u015flan\u011f\u0131c\u0131 (18-19-cu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-loqo"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=245"}],"version-history":[{"count":2,"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":247,"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts\/245\/revisions\/247"}],"wp:attachment":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}