{"id":182,"date":"2025-02-20T01:23:00","date_gmt":"2025-02-19T21:23:00","guid":{"rendered":"https:\/\/frame-ads.az\/?p=182"},"modified":"2025-02-21T00:17:32","modified_gmt":"2025-02-20T20:17:32","slug":"reklam-n%c9%99dir","status":"publish","type":"post","link":"https:\/\/frame-ads.az\/?p=182","title":{"rendered":"Reklam\u0131n tarixi"},"content":{"rendered":"\n<p><strong>Reklam<\/strong> insanl\u0131\u011f\u0131n ilk ticar\u0259t f\u0259aliyy\u0259tl\u0259ri il\u0259 b\u0259rab\u0259r yaranm\u0131\u015f v\u0259 zamanla inki\u015faf ed\u0259r\u0259k m\u00fcxt\u0259lif formalar alm\u0131\u015fd\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Q\u0259dim D\u00f6vrl\u0259r<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q\u0259dim Misir v\u0259 Mesopotamiya<\/strong> (e.\u0259. 2000\u20131000): Tacirl\u0259r m\u0259hsullar\u0131n\u0131 tan\u0131tmaq \u00fc\u00e7\u00fcn da\u015f yaz\u0131lar v\u0259 divar r\u0259sml\u0259rind\u0259n istifad\u0259 edirdil\u0259r.<\/li>\n\n\n\n<li><strong>Q\u0259dim Yunan\u0131stan v\u0259 Roma \u0130mperiyas\u0131<\/strong>: Ticar\u0259t\u00e7il\u0259r mallar\u0131n\u0131 elan etm\u0259k \u00fc\u00e7\u00fcn divarlara yaz\u0131lar yaz\u0131r, b\u0259z\u0259n is\u0259 ucadan s\u0259sl\u0259ndiril\u0259n elanlar (\u015fifahi reklam) edirdil\u0259r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Orta \u018fsrl\u0259r<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orta \u0259srl\u0259rd\u0259 <strong>bazarlarda v\u0259 yarmarkalarda<\/strong> tacirl\u0259r mallar\u0131n\u0131 elan etm\u0259k \u00fc\u00e7\u00fcn s\u0259sl\u0259 reklam edirdil\u0259r.<\/li>\n\n\n\n<li>\u0130lk <strong>embleml\u0259r v\u0259 loqolar<\/strong> (m\u0259s\u0259l\u0259n, d\u0259mir\u00e7i, \u00e7\u00f6r\u0259k\u00e7i v\u0259 d\u0259rzi d\u00fckanlar\u0131n\u0131n i\u015far\u0259l\u0259ri) brendinqin ilk n\u00fcmun\u0259l\u0259ri idi.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u00c7ap Reklam\u0131n\u0131n Do\u011fu\u015fu (15-18-ci \u0259srl\u0259r)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1450-ci ild\u0259<\/strong> Johannes Gutenberg-in \u00e7ap ma\u015f\u0131n\u0131 ixtira etm\u0259si il\u0259 reklam yeni m\u0259rh\u0259l\u0259y\u0259 ke\u00e7di.<\/li>\n\n\n\n<li><strong>\u0130lk \u00e7ap reklamlar\u0131<\/strong> kitablar, d\u0259rmanlar v\u0259 dig\u0259r m\u0259hsullar haqq\u0131nda elanlar \u015f\u0259klind\u0259 q\u0259zetl\u0259rd\u0259 yay\u0131mland\u0131.<\/li>\n\n\n\n<li><strong>1704-c\u00fc ild\u0259<\/strong> Amerikada ilk d\u0259f\u0259 q\u0259zetl\u0259rd\u0259 kommersiya reklamlar\u0131 \u00e7ap olundu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. S\u0259naye \u0130nqilab\u0131 v\u0259 K\u00fctl\u0259vi Reklam (19-cu \u0259sr)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fabrikl\u0259r k\u00fctl\u0259vi istehsala ke\u00e7dikd\u0259n sonra m\u0259hsullar\u0131n tan\u0131t\u0131m\u0131 \u00fc\u00e7\u00fcn reklam geni\u015f yay\u0131lma\u011fa ba\u015flad\u0131.<\/li>\n\n\n\n<li><strong>\u0130lk Billboard reklamlar\u0131<\/strong> bu d\u00f6vrd\u0259 meydana \u00e7\u0131xd\u0131.<\/li>\n\n\n\n<li><strong>Reklam agentlikl\u0259ri<\/strong> (ilk d\u0259f\u0259 1841-ci ild\u0259 James Walter Thompson t\u0259r\u0259find\u0259n) yarand\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. 20-ci \u018fsr \u2013 Radio, TV v\u0259 Kreativ Reklam<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1920-ci ill\u0259rd\u0259<\/strong> radio reklamlar\u0131 populyarla\u015fd\u0131. \u0130lk radio reklam\u0131 1922-ci ild\u0259 yay\u0131mland\u0131.<\/li>\n\n\n\n<li><strong>1941-ci ild\u0259<\/strong> AB\u015e-da ilk televiziya reklam\u0131 yay\u0131mland\u0131 (Bulova saat markas\u0131 \u00fc\u00e7\u00fcn).<\/li>\n\n\n\n<li><strong>1960-70-ci ill\u0259rd\u0259<\/strong> kreativ v\u0259 emosional mesajlara \u0259saslanan reklam kampaniyalar\u0131 populyarla\u015fd\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. R\u0259q\u0259msal Reklam\u0131n \u00c7i\u00e7\u0259kl\u0259nm\u0259si (21-ci \u0259sr)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1990-c\u0131 ill\u0259rin sonlar\u0131<\/strong> \u2013 \u0130nternetin inki\u015faf\u0131 il\u0259 ilk onlayn reklamlar yay\u0131mland\u0131.<\/li>\n\n\n\n<li><strong>Google Ads (1999) v\u0259 Facebook Ads (2007)<\/strong> kimi platformalar reklam d\u00fcnyas\u0131n\u0131 d\u0259yi\u015fdi.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>SEO, sosial media marketinqi, influencer reklamlar\u0131<\/strong> v\u0259 dig\u0259r r\u0259q\u0259msal reklam n\u00f6vl\u0259ri \u00f6n plana \u00e7\u0131xd\u0131.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Reklam insanl\u0131\u011f\u0131n ilk ticar\u0259t f\u0259aliyy\u0259tl\u0259ri il\u0259 b\u0259rab\u0259r yaranm\u0131\u015f v\u0259 zamanla inki\u015faf ed\u0259r\u0259k m\u00fcxt\u0259lif formalar alm\u0131\u015fd\u0131r. 1. Q\u0259dim D\u00f6vrl\u0259r 2. Orta \u018fsrl\u0259r 3. \u00c7ap Reklam\u0131n\u0131n Do\u011fu\u015fu (15-18-ci \u0259srl\u0259r) 4. S\u0259naye \u0130nqilab\u0131 v\u0259 K\u00fctl\u0259vi Reklam (19-cu \u0259sr) 5. 20-ci \u018fsr \u2013 Radio, TV v\u0259 Kreativ Reklam 6. R\u0259q\u0259msal Reklam\u0131n \u00c7i\u00e7\u0259kl\u0259nm\u0259si (21-ci \u0259sr)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","hentry","category-reklam"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182"}],"version-history":[{"count":4,"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":241,"href":"https:\/\/frame-ads.az\/index.php?rest_route=\/wp\/v2\/posts\/182\/revisions\/241"}],"wp:attachment":[{"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frame-ads.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}